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CCA appoints Liser as new CEO




Corporate Council on Africa (CCA), a United States of America’s business association focused on U.S.-Africa trade and investment, has announced Florizelle (Florie) Liser, an Assistant U.S. Trade Representative for Africa, as the Council’s next President and Chief Executive Officer.

Ms. Liser was appointed unanimously by the CCA Board of Directors following an international search. Her appointment is effective January 23, 2017.  She succeeds Stephen Hayes as the third President and CEO of CCA.

Ms. Liser will join CCA from the Office of the U.S. Trade Representative (USTR), where she has been Assistant U.S. Trade Representative for Africa since 2003.


In his remarks, Board Chairman of CCA, Dr. Jeffrey Sturchio, said:”We are thrilled that Florie Liser is the next President and CEO of the Corporate Council on Africa”.

“She has unmatched experience in U.S.-Africa trade and investment policy, deep knowledge of Africa and an unparalleled network of relationships with leaders across sub- Saharan Africa including heads of state, ministers and other key stakeholders, in the U.S. Government, multilateral organizations, the business community, and civil society.

These strengths and vision, he said would make her the perfect person to lead CCA into the future, building on the strong foundations laid by Stephen Hayes and the team.”

Florie brings her expertise and extensive network on trade and Africa to her new role, along with a strong track record of working with the private sector to translate policy into action.

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