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Digitisation of media practice for optimal performance

By Gloria Nwafor
16 March 2021   |   2:56 am
As the COVID-19 pandemic continues to ravage workplaces and economies across the world, the need for the digitisation of how work is done has never been more imperative.

As the COVID-19 pandemic continues to ravage workplaces and economies across the world, the need for the digitisation of how work is done has never been more imperative.
 
In recognising dangers posed to lives and livelihoods of journalists during the pandemic, the Non-Academic Staff Union of Universities and Associated Institutions (NASU) said improving knowledge on technology and training in the core areas of specialisation in journalism is important now more than ever.

 
General Secretary, NASU, Peters Adeyemi, said this at a capacity-building seminar facilitated by the Labour Writers’ Association of Nigeria (LAWAN) at the weekend in Ogun State.
 
Represented by a former President of NASU, Ivor Takor, Adeyemi, who spoke on the theme, ‘Empowering media practitioners for future challenges: Reflections on COVID-19,’ emphasised the need for journalists to look at skill gaps and see how to close the gaps.
 
To survive amid the COVID-19 pandemic, he said conventional media must be able to maintain credibility and trust in the information presented and also integrate newspaper contents into electronic tablets.
 
According to him, the credibility and trust of the community could only be built by the spirit of professionalism of journalists who adhere to the ethics of the profession by presenting factual information that is well verified.
 
In his presentation, the president/founder, Success Edge for Entrepreneurship Development (SEED), Godwin Oyefeso, who urged journalists to save and plan for their future after retirement, took the participants through opportunities in the non-oil sector, where they could venture in after retirement.
 
Similarly, Director, International Press Centre (IPC), Lanre Arogundade, who spoke on the topic, ‘The Better Journalist You Can be in the Age of COVID-19 and Beyond,’ said since digital technology had become part of the new normal, journalists must use it judiciously to write better stories.
 
He urged journalists to think out of the box and of opportunities within the profession, where they could use their talents to generate more income.