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Don urges organisations to give clients priority to tackle competition

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Chris Okunowo


Eburajolo, Chibututu, Fadeyibi, others bag IoD’s DF, Fellowship Awards

For organisations to survive in a very competitive environment, especially with the challenges posed by the coronavirus pandemic, Nigeria’s business leaders have been advised to focus and deliver unique value to customers to withstand competition.
 
Professor of Innovation and Marketing, and Founder/President of the Nobel International Business School (NIBS), Accra, Ghana, Prof. Kwaku Atuahene-Gima, in a virtual presentation titled: “Innovation in Crisis Environment: The Role of Corporate Directors,” gave the advice during the 2020 edition of Fellows’ Investiture ceremony of the Institute of Direcrors (IoD) Nigeria in Lagos.
 
He said differentiating products or services from competition was best achieved by adding new tangible features, emphasising that value to the customer should always be tangible and something that visibly adds to their benefit.

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Putting these into consideration, the don said, would create a unique standard for organisations while customers would hold the company at high esteem without them struggling to survive in a competitive environment.
 
According to him: “Not every customer would be satisfied merely with a product or service that is of high quality, reliable, durable and error-free. What customers want from the core product are the features that make the product or service work, which are always the most important to customers and should receive the most attention from the company.”
 
In his welcome address, President and Chairman of Council IoD Nigeria, Chris Okunowo, who congratulated the awardees, said the institute conferred fellowship status annually on deserving members, who have meritoriously distinguished themselves in the service of the institute in various capacities while making notable contributions to the success stories of their respective companies and the Nigerian business community. 
 
Eminent Fellows, Okunowo said were, those being conferred with the institute’s highest membership honour – the Distinguish Fellowship.  He said it was an award reserved only for a very few individuals who have contributed immensely to the furtherance of the ideal of good corporate governance and the development of the nation in either the public or private sector of the economy.
 
Among those conferred with Distinguished Fellowship Awards are Victor Eburajolo, Ms. Ngozi Chibututu, Ben Onuora while Engr. Fadeyibi, others bagged IoD’s Fellowship Awards.
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Speaking with The Guardian, Fadeyibi, who received alongside 30 others is the Managing Director and Chief Executive Officer of Eko Electricity Distribution Company (EKEDC).
 
In his reaction to the award, he said the recognition once again underscored the company’s culture of high performance and improvement in processes, procedures and practices.
 
He said: “I want to thank every member of the EKEDC team, I believe that this recognition would have been impossible without the efforts and selfless contribution of everyone to the company’s strategic objective, growth and expansion. This is a testament to the strides we are making as a brand and team and I encourage everyone to ensure we sustain this culture of excellence which has distinguished us as our Industry thought leader.”
 
Fadeyibi also thanked Eko Disco customers for their continued patronage and understanding, promising that the company would continue to sustain its commitment to the delivery of quality service to customers at all times.

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