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Firm launches women entrepreneurship project

By Benjamin Alade
29 September 2022   |   6:43 pm
An organic hair care manufacturing company in Lagos, Mara Cruiz Limited, has unveiled an initiative to empower about 1,000 African women and giving them an opportunity to resell their products with low entry fee.

From the left<br />Purity Abhulimhen (Brand Ambassador)<br />Emmanuel Tasie (COO)<br />Amara Okoli Tasie (CEO)Kingsley Aliu (HR/Operations Manager)

An organic hair care manufacturing company in Lagos, Mara Cruiz Limited, has unveiled an initiative to empower about 1,000 African women and giving them an opportunity to resell their products with low entry fee.

Explaining the rationale for this initiative at a press briefing in Lagos, the Founder and Chief Executive Officer, Mara Cruiz Ltd, Amara Tasie, said the initiative, ‘MC 1000 Entrepreneurship Programme’ was the organisation’s way of giving back to the society in commemoration of its seventh year, doing business in Nigeria and in Africa.

Tasie stated that the organisation, known for producing organic range of hair care products came into existence in 2015.

She said despite the harsh economic reality, they have been able to raise over 100 business partners across 20 states in Nigeria.

She added that women who subscribe to this initiative would be exposed to free hair care education, marketing strategy and basic knowledge of business operations.

“We have developed a support system to assist the associates to become successful entrepreneurs, making great profits and impacts across the world.

A profit plan design that’ll enable them to make up to N50, 000 or more in profits weekly from sales of our products is in place,” she added.

She urged the Federal Government to come to the aid of the manufacturing industry by way of favourable policies and creating enabling environment for operators in the industry to thrive.