Firm to train 25,000 undergraduates in business communication
A strategic communication firm, C&F Porter Novelli, has unveiled its Academy for Business Communication (ABC) for West Africa. This comes as the academy aims to train 25, 000 undergraduates in different areas of business communication, such as business strategy, writing, ethics, leadership, financial literacy, team spirit and research/planning.
Announcing this during a media briefing to mark its 25th anniversary, the firm’s Managing Director and Chief Executive, Tony Ajero, said the move was driven by its “Public Relations for Good” mantra, stating that the academy is one of the ways the company is giving back to society.
He said the academy came as a result of societal challenge arising from the falling education quality, which has resulted in ill-equipped graduates as well as the firm’s corporate culture, which is built on providing total marketing communications solutions.
According to him, “we deem it apt to contribute solutions rather than moan about the situation.” The C&F boss said the training would be delivered online in partnership with senior academia and professionals from sister companies in integrated marketing communication (IMC).
After the training, Ajero added that the best students would be mentored into and across their careers so they can do the same for succeeding generations.