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‘How creativity enhancement will tackle unemployment’

By Kehinde Olatunji
11 November 2021   |   2:33 am
Founder and Chief Executive Officer, MusterPoint WorkSpace Solution (MWS), Tunde Mclver, has emphasised the need for people in creative industries to key into the digital ecosystem to optimise their profits.   Mclver, who hinted that MusterPoint won AfriLab’s 2021 capacity building awards and got a grant of 15,000 euros, stated that using technology to achieve…

Founder and Chief Executive Officer, MusterPoint WorkSpace Solution (MWS), Tunde Mclver, has emphasised the need for people in creative industries to key into the digital ecosystem to optimise their profits.
 
Mclver, who hinted that MusterPoint won AfriLab’s 2021 capacity building awards and got a grant of 15,000 euros, stated that using technology to achieve business optimisation would bolster the economy.
 
He said that this would provide a value chain of employment for the people and thereby reduce the burden of idleness among the youths. He said: “Following analysis from reports of various authorities such as AfriLabs and Jobberman, we find the task of walking creative through the journey of closing the gap on business and soft skills and moving their crafts from mere talents to structured businesses to be of utmost importance.”

 
Mclver said this would create unlimited room for profitability and growth for the creative, proffer solutions to unemployment and underemployment challenge and unlock an improvement in the economic indices of the country.
   
“We plan to achieve this through an hybrid incubation programme that starts by piggybacking on world-class business and soft skill programmes to educate and get budding creative certified on the subject of business structure for startups and SMEs.
 
“This will culminate into an immersive phase that further drills participating creativity on the operations of organisational structure and eventually, practically building customised ones for their startups and businesses.
 
“This is achieved through a series of charrette sessions that will be facilitated by relevant professionals in business and startup development. This approach is evidence-based and proves to be functional, cross-educative and effective; cost and time wise. “Participants would enter the programme as mere talents but come out as creative startup founders, business owners, founding partners and employers of labour.”
 
Speaking further, Mclver hinted that MusterPoint recently diversified into operating as an incubator for startups and businesses, a think tank for ideating and building companies and products that work.
 
“One we just developed is SmartTech and was founded to solve the challenges encountered in mass online learning in Nigeria.

It is now on a journey of yearly educating 40,000 SMEs and business owners on business growth and development.
   
“With our evidence-based behavioural learning and hand-holding approach, we’ve seen over 13,000 beyond half way of completing the worldclass course content on business, operations and structure in just three months.
 
“SmartTech is also undergoing product evolution from not only making virtual mass learning for millions achievable and seamless but also matching the ready talents with real and decent job opportunities in the business world and invest-ready businesses and startups with investors.”