NMA, Dettol boost ties on consumer enlightenment
AS part of its commitment to protect and educate consumers on the dangers of buying and using cheap substandard product, Dettol has further strengthened its partnership with the Nigerian Medical Association (NMA) to achieve its objectives.
According to a statement, the Marketing Director, RB West Africa, Silivrili Oghuzan, said Dettol is most delighted to further strengthen its partnership with the Nigerian Medical Association to further promote safety and good health.
He explained: “Dettol has been consistently partnering with statutory bodies within the health sector including NMA, Ministry of Health, NAFDAC and local governments to educate consumers about the best Hygiene practices and contribute to the health and wellbeing of families in Nigeria for the last 50 years”.
Silivrili said Dettol’s on-going campaign is focused on educating Nigerian families about the need for gold standard protection against germs.
“We see in markets, newly introduced sub-standard, non-certified antiseptic and mainly imported products which does not deliver the optimum germ killing benefit to the Nigerian families”.
“You cannot take the risk with your loved ones at the end of the day, half protection is no protection, so if your antiseptic liquid does protect you and your family completely. Low price is not good enough reason to buy substandard solutions, cheap products might not always be a better option considering the risk that some of the consumers are taking. Dettol is 10 times better in killing germs compared to other brands in the market and is the only proven brand killing 100 illness causing germs” he said.
Speaking at the conference, Member Global Hygiene Council, Dr. Nneoma Idika who made a presentation on behalf of Dettol commended the brand for its initiative geared towards ensuring families around Nigeria are not exposed to the possible detrimental effects of using substandard and non-certified products.