Comms Avenue mentors communications professionals

Arrangements have reached conclusive stages for the fourth batch of the Comms Mentoring Programme (CMP). Organised by the Comms Avenue, 28 mentors from Unilever, UBA Ghana, APO Group, Global Media Alliance will be involved in the process.

Co-Founder of the Comms Avenue, Adedoyin Jaiyesimi, in a statement, said the initiative, a capacity building and networking platform for communications professionals across Africa, begins on March 19, 2022.

Launched in August 2020, the CMP was created to bridge the mentoring gap between senior and younger professionals in the African communications industry. Through the previous three batches, senior communications professionals from Ghana, Nigeria, Zimbabwe, Egypt and the United States have served as mentors and have dedicated their time to nurturing upcoming professionals in the industry.

Jaiyesimi stressed that his outfit has taken things up a notch by doubling the impact of CMP across the continent. After a thorough selection process, 41 mentees from Ghana, Nigeria, Eswatini, Kenya and South Africa were selected to go through the six-week mentorship programme.

Speaking about the fourth batch of the CMP, Jaiyesimi, said: “We started the CMP as a pilot to see if we could create a seamless framework, which senior communications professionals across the world could plug into, to share their knowledge and guide younger professionals. After the success of the previous batches, which include job promotions and increased career growth for our mentees, we have set a goal to impact 100 young professionals across Africa through the CMP in 2022.”

Senior communications professionals serving as mentors for the fourth batch of the CMP include, Godfrey Adejumoh, Corporate Communications Manager, Unilever; Henry Nii Dottey, Head of Marketing & Corporate Communications for United Bank for Africa (Ghana); Lerato Chiyangwa, Senior Account Manager, APO Group; Paa Kwesi Forson, Public Relations Lead, Global Media Alliance and Olayinka Edmond, Lead, Internal Communications, Mastercard Foundation; among others.