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Culturati set to open new markets, opportunities in creative industry

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Convener of the yearly Culturati Festival, Mr Aregbe Idris, has said the mission of his company is to open new markets and opportunities in the creative industry, birth new ideas and foster new cultural relationships.

Idris spoke on plans ahead of the 12th edition of Culturati — a yearly edu-tainment and cultural festival.

With ‘Unleashing African Potentials — Own Your Culture’, as the theme of this edition, Idris said the event has been rebranded to reflect the diversities in Nigerian culture, and also, to establish a revival of its fading cultural heritage, which is expected to have ripple effects across the continent.

According to Idris: “Our primary aim is to engage, promote and support communities to participate in arts and take part in the preservation of our cultural heritage. We are also poised to celebrating cultural diversity, promoting African arts and artistes, growing local businesses and empowering young cultural enthusiasts whose works have been outstanding.

Speaking on expectations at the event, Idris said: “Our past engagement has delivered electrifying experiences with overwhelming spectacle of finesse, which have enhanced the business angle of our culture through rewarding collaborations.

“Our mission this year is to unleash more African potentials and explore different cultures as a means towards opening up new market opportunities in the creative industry,” he said.

He disclosed that Brazil, Ethiopia and Canada are expected to participate at the event.

“Culturati 2020 promises to be more colourful this year and is lined up with a number of exciting activities spread across the one-week duration of the event, which begins on June 8 and ends on June 14.”

Featuring events such as art and cultural fair, skill acquisition, cultural festival, music and dance performances and barge cruise, the grand finale is billed to hold at the Balmoral Convention Centre, Federal Palace Hotel, Victoria Island, Lagos.


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