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Innovative media strategies will boost media buying industry, says Adefowokan



Managing Director of Maximedia Global Limited, Olufemi Adefowokan, says taking advantage of opportunities and embracing innovative media strategies has the capacity to nurture and boost media planning and buying industry in the country.

Strategic media planning and buying remains an integral part of the marketing communications industry. Even though it is not as old as the industry itself, media planning and buying is a relatively young sub-sector that thrives on strategic thinking requiring practitioners to be adept at their game, in order to of keep pace with global trends, and be at par with their contemporaries in advanced countries.

Adefowokan, who is of the view that the industry is not an all-comers affair, but one that requires not only knowledge, but strategic thinking and great negotiation skills, expressed optimism that with hard work and taking advantage of opportunities, the sector would soar immensely.


“I am optimistic about growth for Maxmedia Global and the media planning and buying industry in general as we continue to take advantage of opportunities and embrace innovative media strategies,” said the chief executive.

From being the founding chief operating officer of Maximedia in the last seven years, Adefowokan who now manages the firm oversees the company’s operations with client acquisition, strategy as well as the judicious planning and implementation of clients’ budgets with a view to achieving maximum impact.

Apart from demonstrating enviable progress and track record at the growing media company, the managing director’s involvement in the strategic negotiation of several high profile media projects across the country and West Africa, has in no small way contributed to the firm’s growth and successes so far recorded.

Adefowokan who joined SO&U in 2001 as a deputy manager for media planning and buying, has many years of practical experience and requisite skills, which have earned him the position of a leading light in the sector.

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