Many dream of the perfect home only to find it’s out of reach. They resign to fate thinking luxury living is a distant fantasy. Olubisi Shaola a property lawyer turned real estate developer and founder of FinnGrey Projects has shared his unique strategy aimed at providing middle-class individuals with access to high-end living spaces, while fostering mutual benefit among all stakeholders.

The real estate developer who specializes in buying lands and developing units of apartments, terraces, semidetached and fully detached houses around mainly the Lekki axis of Lagos , began with a critical analysis of the traditional property development model, which often results in prohibitively expensive homes due to soaring material costs.

Determined to address this disparity, Shaola introduced a disruptive approach centered around early cash payments to suppliers. Dubbed the Early Payment Incentive Model (EPIM), Shaola’s strategy is elegantly simple yet profoundly impactful.

Shedding light on his approach in an interview he had with newsmen, he said: “Our model fosters a symbiotic relationship between our company and his suppliers. The trust and reliability cultivated through consistent early payments result in a loyal supplier network, ensuring quality materials and timely delivery for every project”.

Asked about his company’s commitment to affordability, he said: “Our commitment to affordability is evident in every aspect of our projects. By passing on the savings from supplier discounts to middle-class consumers, we bridge the gap between luxury and affordability, allowing our clientele to enjoy premium living experiences without the exorbitant price tag. The cost-efficiency of our projects attracts more customers and enables him to reinvest in the community through further development. This sustainable growth model reinforces our commitment to the middle class”.