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Ooni of Ife commends Runsewe’s cultural tourism revolution in Nigeria


Oba Adeyeye Enitan Ogunwusi (Ojaja II)

The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi (Ojaja II), has described the high value and premium promotion enjoyed by Nigerian culture under the watch of Africa Region President of World Crafts Council and Director General, National Council for Arts and Culture (NCAC), Otunba Segun Runsewe, as revolutionary and unprecedented.

The Ooni, who bestrides the cradle of the Yoruba race and sits on the oldest traditional throne in Black Africa nay the human race, commended Runsewe for pushing the quest for a new culture economy to the front burner of national discourse, making Nigerians very proud.

“I can see everything turning around for culture and tourism in Nigeria very soon and I stand to appreciate Runsewe undivided attention and dedication to see the sector blossom profitably,” his majesty noted.

The Ooni, who is also a front line investor in tourism economy with the Ife Grand Resort planted to drive domestic tourism, called on the private sector to join hands with Runsewe to change and sustain the positive narratives for cultural tourism as poverty buster and employment influencer.


To the all important tourism media, the highly respected monarch appealed for their support in advocating for professional reportage of the sector without which efforts to promote Nigeria as a destination maybe difficult.

Earlier in his address, Runsewe, who led industry operators to appreciate the oba for hosting Nigeria Association of Tour Operators, (NATOP) delegates, commended the vision of the Ooni for transforming the geo tourism and economic landscape of Ife through the luxury Grand Resort.

“This place is a master piece, planted by visionary leader and I’m encouraged by this very significant intervention which represents the very picture of what we want to see in Nigeria from our people and other traditional rulers.”

To further open the resort and the entire Ife land tourism architecture to visitors; the NCAC boss craved the Ooni to use his good will to attract the construction of a light rail from Lagos to Ife.

Meanwhile, Runsewe has frowned at the global perception that Nigeria is destination for drugs and Internet fraud.

Speaking at a global people to people and cultural tourism panel gathering in China, Runsewe explained that Nigeria is a notable key player in African affairs and its premium relationship with world economies necessitated certain organised dark syndicates in black Africa to target Nigerian passport and use same to foment unacceptable business deals and related sundry crime.

He advised the Chinese to disregard such negative narratives about Nigeria, noting that Nigeria and Black Africa presents the best pictures of cultural tourism destination in the next few years.

“I bring you kind greetings from Nigeria and Africa and wish to correct the wrong impression and misleading narrative about Nigeria and Africa in general as destination for illegal drugs and terrorism. Nigeria is a wonderful country with rich culture which frowns at acts unbecoming of best human practices,” Runsewe emphasised

The NCAC boss explained and thanked the organisers for inviting him to share his story about Nigeria, clarifying that Nigeria is hospitable hence a rich cultural tourism destination waiting for the Chinese investors and tourists.

Stakeholders, who spoke later, commended the very frank contributions and explanations by Runsewe, which they claimed, would open up the floodgate of business and cultural understanding between Nigeria and China.

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