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Orange Academy’s ‘art of positive thinking’ stands with IDP


Resource persons and participants at the academy

Orange Academy, Africa’s first practical school of integrated brand experience and idea management, recently graduated the class of 15th and 16th sessions of its school of Integrated Brand Experience (IBX) programme. The event tagged the ‘Art of Positive Thinking (APT) Immersion,’ according to the academy’s officials, is a yearly passage of rite for every IBX graduate. As customary, the academy, through APT, identifies societal challenges and uses commercialisation and exhibition of creative works to proffer solutions to challenges identified. This year, its area of focus wa the menace of Internationally Displaced Persons (IDPs) in the country.

The graduation, which held at Sheraton Hotel, Ikeja, had major opinion shapers in Nigeria’s brand and marketing industry in attendance. Some of the dignitaries were President, Association of Advertising Agencies of Nigeria (AAAN), Kayode Oluwasona; the Group Managing Director of SO&U, Udeme Ufot; Marketing Consultant P.S-100, Mrs. Ranti Alebiosu, Managing Director, Fastizers Food and Confectionary Limited, Gbola Lawson, and Managing Director, Shared Insights, Nkem Ogbuaku, among others.

The 2017 APT Immersion had ‘IT Factor,’ as and encouraged participants and graduats to demonstrate their support for IDPs by garnering well over 400 signatures on a dedicated wall at the ceremony. The academy, also through short videos from the ‘Orange Minds,’ explored the challenges facing IDPs, with the hope to use their creativity, marketing and communications, effect change and stimulate actions that would ameliorate the plight of IDPs.


Provost of the academy, Femi Odugbemi, in his remark stated, “We are quite confident at the academy that the future of branding and storytelling in Africa can only get better with our crop of change-agents. Our carefully selected modules of programmes, coupled with the learning experience provided by seasoned faculty heads and facilitators make Orange Academy the idea school to beat.”

A member of Orange Academy’s board and a facilitator, Tunde Owoeye, added, “Orange Academy has succeeded in proving beyond reasonable doubt that the mind is indeed a powerful tool and when nurtured and channeled towards positive goals the result is some of the stimulating works that are being showcased by ‘Orange Minds’ today.”

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