In Starting Afresh, Oriyomi inspires business owners

Young entrepreneurs, employees and business owners burning aflame for success, have been advised not to give up on their dreams but forge ahead of any circumstance they may face in the business world.

These were the words of Dr. Patrick Oriyomi, a real estate investor, in his book titled, Starting Afresh, which was launched recently.

The Nigerian businessman and author used his personal story to give career advice to young entrepreneurs, employees and business owners burning aflame for success on the things to do as taught from his mistakes and experiences.

He said there are lots of life lessons to be learnt in the book as well as what to practice daily, just as the book is packed with several spiritual nuggets of business advise and wisdom to aspire greatness.

Oriyomi said that the book is also a self-guide to help renew the mind and reorient the reader, as well as educate them on its importance; how to take bold steps, make decisions and pick themselves up at any point in time to chase their dreams and fire up their ambitions all the way.

According to him, the biblical references in the book bolster courage, faith, resilience and passion in any aspiring entrepreneur.

“’Starting Afresh’ is a God’s principle for aspiring entrepreneurs. It does not only focus on entrepreneurship, it focus on all areas of life. In whatever situation you face in life, you can start afresh when things go wrong, do not give up, but pick up the remaining piece and forge ahead.

“Life may not come as well planned, but irrespective of the challenges we can actually start afresh,” he said.

He advised start-ups to break up from intimidation in todays market space, as they would be faced with industry giants, competitors, ideas and market rivals, those who operate in the same industry, make similar products, target same consumers and organisations that must have dominated their proposed market space.

Oriyomi said the book is directed to entrepreneurs as tertiary institutions produce large number of graduates every year, who at the end of their studies, they don’t have jobs.

Speaking on the poor reading culture of Nigerians, Oriyomi said people find it difficult to sit and read books, which is why Starting Afresh would be converted to audio book for people to listen, adding that it would be made available by June 2021.

He further bemoaned the rate of piracy in the country, while lamenting that it is killing book publishing in the country, as well as the discouraging authors from writing.

He, however, called on the government to implement policies that would protect the rights of authors in the country.

Also speaking, the Chief Executive Officer, Nana Creations, Abedoh Nana, said the book is a point of faith, especially as it is about the author’s life experience, which he shared to encourage young entrepreneurs and business owners that have given up on their first attempts to succeed.

She said the book encompasses many stories, which the author translated the scriptural verses to a layman’s understanding and made it practical to people’s everyday life, thereby giving people that drive to take the step they have been scared to take.

She, however, recommended the book to youths to read and build up their spirits, as well as have the courage to excel in the competitive business world.

The Public Relations Officer, Photizo Properties, Amarachi Kalu, commended the book, saying it is a spirit lifter for those who feel frustrated in what they lay their hands to do.

She said for young entrepreneurs that have given up to failed attempts into the business world, reading the book would put them on the right direction and enable them find their feet again.