Thursday, 1st June 2023

Toyin Afolayan gets Baolas Homes and Gardens ambassadorial role

By Sunday Aikulola
05 December 2021   |   2:42 am
For many, who are conversant with Yoruba movies, you are sure to have come across Lola Idije. That, in fact, is the stage/screen name of Toyin Afolayan.

For many, who are conversant with Yoruba movies, you are sure to have come across Lola Idije. That, in fact, is the stage/screen name of Toyin Afolayan.

Toyin Afolayan

Recently, the veteran actress, Toyin was named the brand ambassador of Baolas Homes and Gardens.

Speaking at the contract’s signing in Lagos, recently, the Managing Director/ CEO of Baolas Homes and Gardens, Lawal Adetunji Segun, stated, “Toyin has been a blessing to us. We have watched her movies. We are proud to have her as our ambassador.”

According to him, “We have been in real estate for the past 14 years. One of the challenges facing Nigerians today is housing for low-income earners.”

He said, “We want to bridge the housing deficit gap. We have also created a platform where people can pay in installment, either monthly or weekly. When you pay 70 per cent, you collect your land. We are also creating employment for people.”

According to the managing director, real estate and property investments were not recognised as a proactive way of making money erstwhile.

The modern era, however, has brought real estate investment to the fore as a great source of making profits. There are all kinds of property investment options available, short term and long-term investments with part payments and full payments.

Responding, she expressed appreciation for being chosen as the brand ambassador. She also acknowledged the organisation for celebrating her recent birthday.

After putting pen to paper, she took to social media to share the good news with her fans. Sharing pictures from the endorsement deal, she wrote: Good morning, my people, l have just joined Baolas Homes & Gardens’ family, officially, as their new brand ambassador. They are a tested, trusted and reliable real estate company with the passion of solving the human problem in times of housing deficits, trust me, you will not be disappointed.”

It is a multidimensional property and investment group with interest and operations in real estate, investment, and development across Nigeria.

The company provides two crucial services of property investments and sales of real estate assets. Real estate investment is a critical issue for any investor.

BORN in Agbamu, Kwara State, Toyin is the aunt of the award-winning filmmaker, Kunle Afolayan; Aremu and Gabriel Afolayan.

Toyin has been in the movie industry for close to three decades but rose to fame in 1995 for her role as Mama Adisa in the movie, Deadly Affair.

Despite her age, Toyin is an ageless beauty. She’s always looking young and graceful. Lola Idije, as her fans fondly call her, is known for roles in Yoruba movies such as Lady Terror, Papa and Mammy and Igba Eda.

Adeyemi Afolayan (Ade Love), Kunle’s father, Toyin was introduced into acting. She also starred as Kunle’s mother in the movie, Irapada, which was produced by Kunle Afolayan.

Based on this, many believe that her make-belief role may actually be an extension of her real life.

“People are only judging me by what they see on the screen. Although I am not in a better position to assess myself correctly, nobody has ever said that I, Toyin Afolayan, am harsh or wicked to him or her. People can only judge me when they find out how I relate with those I live with, those I relate with. If I start telling you I am good, I am humble, I am this and that, it is not appropriate. Whatever those who are close to me say about me is more appropriate than any other information. But the mistake people constantly make is that they see me as Lola Idije, not as Toyin Afolayan, which is very wrong. If you judge me by the role I interpret, you will definitely have a wrong impression of who I am,” she had responded to an earlier interview in the media.

Very significantly, she is now known for introducing the slang Soro Soke were and Pele, my dear.

The term Soro Soke Were was popularly used by #EndSars protesters in Nigeria to demand that Government should ‘Speak Up’ on the issue of the SARS Police unit in the country.

A devout Christian, she believes in putting God first always. Due to her commitment to her faith, she is seen as a role model to the younger generation.

She has received a lot of nominations during these years of her career in the film industry and has been featured alongside actors like Oga Bello, Mr Latin, Sanyeri, Madam Saje, Iyabo Ojo, Fathia Williams and others.