With the influx of foreign direct investment via setting up global record label annexes in Lagos, African musicians have enjoyed the dividends of being housed by global powerhouses such as Sony, Universal Music, and so on.

However, the secret to sustaining this global success still involves localizing ownership of the record companies which nurture them.

“Being a record label CEO is not all about the glitz and glam of having the title; it’s serious work, because all the time you need to know how to position your talents and your products for sustainable growth,” Hugo Okpala, Founder and Chief Executive Officer of Hugo Records said.

The award-winning executive emphasized that, despite the financial travails of setting up music-related infrastructure and companies in Nigeria, it remains a profitable venture.

“Apart from the glory of contributing to the growth of of the sector, you will actually still break even. You only need to be serious and committed to getting good results.”
Speaking on his new record label, Hugo outlined five ideals as the hallmark of his label. The ideals are Credibility, notable, professionalism, business savviness, and diversity.

On credibility, Hugo emphasizes the importance of building trust in a business. In his words: “There is bad business without trust. This is why you should look out for a record label run by professionals.

Professionals run Hugo Record label across different industries, and you will learn about them as you read. But why trust Hugo Record label? At Hugo Record Label, every artiste is signed because they are a unique talent and need a fitting media team.”

Hugo Records puts millions of naira towards music distribution and music marketing and this has seen them enjoy recognition such as the award for “The Fastest Rising Record Label” in Enugu.

On being a notable record label, Hugo points out that to achieve this, the label must be familiar and identifiable. He says: “Hugo’s record label is not just notable, it is widely known. With various branches in Enugu and Lagos, this label has collaborations with industry events like the Twin Parrot Golden Time Comedy Concert, and Playoff Festival Lagos.”

The record label has a comfortable duplex with state-of-the-art recording equipment in choice estates in Lekki and Golf Estate, Lagos, and Enugu respectively. The label also has standby vehicles with security personnel for all movement. The label works with young vibrant talents and is always scouting for artists, producers, and songwriters.

Being a business-savvy label, Hugo Records is run by a top businessman. Introducing Mr. Okpala Ugonna Emmanuel, alias Hugo, the master of what makes a business tick.

Hugo spent years in entrepreneurship and business, creating wealth and learning the secrets of wealth creation.