Mdundo partners MiniPay to launch integrated music service

One of Africa’s leading music services, Mdundo has announced a partnership with financial digital platform, MiniPay, to launch an integrated music service within the MiniPay wallet.

This collaboration, according to a recent statement, allows users to stream music directly within the MiniPay ecosystem while enjoying seamless, borderless subscription payments.

According to Mdundo, the partnership aligns with the streaming company’s strategic focus on driving subscription revenue through strategic alliances.

The statement further said the integration will enable MiniPay users to enjoy a rich, curated music service featuring top African artists, directly within the Discovery page of their MiniPay wallet.

“A partnership with MiniPay enables us to merge the world of music with everyday financial transactions, offering our users a unique, engaging experience that speaks directly to the heart of Africa’s vibrant music culture,” said Martin Moeller Nielsen, CEO of Mdundo.

On his part, Jørgen Arnesen, EVP Mobile at Opera, said, “We’re excited to integrate a leading music service featuring African artists into our stablecoin wallet. This collaboration is a step forward in bridging Web3 convenience with everyday digital entertainment.”

As at December 2024, Mdundo.l had 38.8 million monthly users across key markets such as Nigeria, Ghana, Tanzania, Kenya, and South Africa. The platform offers free streaming and downloads of millions of songs, DJ mixes, playlists, and podcasts.