Berger Paints, stakeholders partner ahead of plant automation next year

As a strategic move to strengthen its competitive edge and boost sales, Berger Paints Nigeria Plc has renewed business relationship with numerous paint customers in Nigeria.

The Painters’ Forum, designed to strengthen relationship between Berger Paints and its stakeholders, was expected to educate customers on the roles of a modern painter, introduce the firm’s range of products, prices and the upcoming inauguration of its automated plant.

Berger Paint’s Managing Director and Chief Executive Officer, Peter Folikwe who stressed the need for constant relationship between the two parties noted that the move became necessary as a result of its expansion drive.

He announced the company’s plan to inaugurate its automated plant in the first quarter of 2019.

Folikwe urged the painters to always feel free to ask questions on any area of the company’s production.

He re-affirmed the company’s continuous adherence to quality products that can compete with foreign products.

The company’s Head, Sales and Marketing, Suberu explained that the rationale for organizing the forum was to bring the painters closer to the company as they advise customers in the areas of colour choice.

Suberu stated that the forum should be held constantly because of changing dynamics in the paints industry and the need for both paint manufacturers and consumers to move with time.

“First and foremost, we want to get feedbacks from them and also educate them on how best they can apply our products and that is why the training section was also organized for them. From these feedbacks, we can continue to provide products that will suit their application.

“Berger Paints in a couple of weeks from now will be 60 years. The company has been known for quality. People talk about the price, but you know it must match the quality. The take home from this forum is that we are still standing on the quality that we are known for Berger is a brand.

“However, government should come in and ensure that we have better quality paints by way of regulating what is being produced and sold in the market in Nigeria in order to prevent harmful effects of production”, Suberu said.

The Chairman, Painters Association, Monsuru Onipede who commended the company on its quality production urged the management to continue to educate owners of houses on the importance of using quality paints.

“This will help us to talk less while trying to convince our customers to chose their quality paints products”, he said.