Berger paints unfolds plan to enhance profitability
The new machine, which, according to the Managing Director of the company, Peter Folikwe is one of the best in sub Saharan Africa, was designed to produce top quality and innovative products at reasonable prices as well as reduce inefficiency, increase the company’s turnover and market share.
Addressing the Exchange’s management at a courtesy visit to the Nigerian Stock Exchange(NSE) on Tuesday, Folikwe stated that the company had acquired a new machine to ensure innovative products at competitive prices.
Folikwe explained that the company had embarked on other growth strategy such as strengthening of its managerial capacity, restructuring of sales, distribution, marketing and upgrade of plants in order to boost the top and bottom lines for enhanced shareholder value.
“Specifically, we are on the track to build the first automated paint manufacturing plant in the Sub-Sahara Africa. When completed, it will revolutionize our production and distribution processes, enhance product quality and delivery and reinforce our competitive edge.
“We all know that the consumer demand, the aspiration of the consumer is on the increase, there is a need for us to invest in technology to ensure we meet up with the yearning of our customer.