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‘Brazil mission to boost Nigeria’s diversification agenda’

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Preparatory to its Brazil trade mission, a Nigerian international business consulting firm has tasked Nigerian businesses, especially small and medium enterprises on the need to harness opportunities availed to them through the mission.

According to the firm, the mission is designed to assist interested businesses in developing joint venture partnerships in retail business, economic housing development, agribusiness, as well as harness opportunities in Brazil’s local content policy in the oil and gas sector to develop technical and strategic alliances.

The trade mission, scheduled to hold between May 31 to June 6 2015, would see participants visiting four cities in Brazil namely Rio de Janeiro, Porto Allegre, Minas Gerais and Sao Paulo.

Justifying the choice of Brazil, the firm explained: “Brazil is a country that faced what Nigeria is facing currently; they have edge in key areas where Nigeria can benefit, especially in the areas of affordable housing and agribusiness. They have the kind of less sophisticated system that Nigeria can adopt easily, we therefore see that Nigerians can tap into such business relationship.

“Brazil has been nicknamed the food basket of the world and has earned global recognition as a result of its agricultural technology for tropical weather, heavy investment in innovation and sophisticated service industry among others that qualified its membership in the BRICS countries.

“Its model of sustainable development based on robust economic growth with income distribution, social inclusion and job creation has transformed the country into an economic powerhouse with a forecast by the World Bank to become the fifth largest economy in the world.

“Brazil’s success in agriculture and agribusiness, its premiership in deep sea oil drilling technology, its capacity and creativity in information technology and software services, affordable housing program, robust market for retail franchising in clothing and cosmetics are good reasons to join the trade mission to Brazil this year. These sectors form the areas of focus for the business mission. Women entrepreneurs are encouraged to attend”.

The firm added that it has identified areas that Nigeria can benefit from Brazil, saying “Being a strong emerging economy in the world, Nigeria share similar financial system with Brazil and this can be harnessed to promote the nation’s economy”.


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