EFInA unveils new corporate strategy

Enhancing Financial Innovation and Advancement (EFInA) has unveiled its refreshed brand identity, new five-year corporate strategy and its new Chief Executive Officer, Foyinsola Akinjayeju.

Under the theme, ‘Beyond Financial Inclusion: A New Chapter for EFInA’, EFInA underscored its mission to drive economic empowerment and sustainable growth for all Nigerians.

EFInA’s new CEO, Foyinsola Akinjayeju, said the firm is evolving to ensure that financial advancement goes beyond inclusion.

“Our work is about creating real, measurable impact in the lives of the excluded and underserved, ensuring that financial services become a foundation for resilience, opportunity, and progress for every individual,” he said.

EFInA’s new brand identity served as a symbolic moment of transformation; with the refreshed visual identity reflecting EFInA’s position as a dynamic leader, combining research, advocacy and innovation to deliver impactful financial solutions for real people.

She pointed out that EFInA’s five-year strategy emphasised deeper partnerships, innovative solutions, and measurable outcomes, focusing on reaching underserved and excluded communities, especially women and rural populations.

“As EFInA looks to the future, it remains steadfast in its mission to empower Nigerians by enabling access to transformative financial tools and solutions. Our refreshed brand identity and strategy are a call to action – to governments, private sector leaders, development partners and communities – to work with EFInA in unlocking the future for all Nigerians. Together, we can build a resilient, inclusive, and thriving economy,” said Akinjayeju.

He urged stakeholders to collaborate in driving financial inclusion and economic empowerment across Nigeria.

The event also featured a fireside chat with Khalifa Muhammad Sanusi II anchored by one of the EFInA Board directors, Saude Amina Atoyebi.

The Deputy Governor of the Central Bank of Nigeria, Philip Ikeazor, represented by Musa Itopa-Jimoh, Director of Payment Systems Management, underscored financial inclusion’s vital role in national development.