Heritage bank urges wealth creation initiative
The incentive to create wealth through product offerings and other initiatives should be financial institutions’ priority in order to attract the unbanked to the financial inclusion of government’s project.
Managing Director and Chief Executive Officer of Heritage Bank Limited, Ifie Sekibo, who made this observation at the introduction of MyHeritageReward and HB Concourse, during the week, said his bank was founded on the commitment to support customers in “wealth creation, preservation and transfer across generations.”
According to him, with these programmes, the bank would be able to show appreciation to customers for being part of its success story.
For My Heritage Reward, customers are required to sign up online, using their mobile phone numbers, which enable the creation of a customer profile with a pass-worded access.
From this point on, the customer earns points, which enables him/her to graduate from class to class, while winning commensurate prizes, as he/she actively uses the bank’s Point of Sale terminal, internet and mobile banking, Automated Teller Machines and cards among other electronic banking products.
The uniqueness of the MyHeritageReward is in its ability to view milestone progress made by customers, such as bank transaction channels, membership class, milestone boosters and cash backs, as well as an inquiry service that gives the customer access to point balance, ranking, rebate purse, in addition to entertaining games and contests such as Gold finger and Brain Quest among others.
Prizes range from airtime across all networks, smart phones, business, shopping vouchers, generators to inverters and a brand new vehicle.
Aside saving cost for the newcomer in business and small business owner, the HB Concourse also provides convenience for clients travelling out-of-state for business to naturally conduct their meetings or appointments without worrying about office space among others.
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