The Chief Consultant and Founder of TPT International Limited, Adetokunbo Modupe, is set to lead other industry experts to discuss the evolving landscape of public relations and its impact on the national economic value chain at the Nigerian Institute of Public Relations (NIPR) Lagos Chapter monthly Public Relations (PR) Clinic.

This month’s edition, themed ‘PR Reset’, is scheduled for April 3, 2025, at the Eko FM Multipurpose Hall in Agidingbi, Ikeja Lagos, at 3pm.

Modupe, a renowned PR expert with over three decades of experience, will deliver a lecture titled “PR RESET: Reinventing Yourself for the Evolving PR Landscape.”

The event is expected to draw a diverse audience, including NIPR members, key stakeholders from the private and public sectors, and special guests.

The General Secretary of NIPR Lagos Chapter, Dr Ahmadu Fatimah-Binta, said the PR Clinic provides a platform for PR professionals to engage in thought-provoking discussions and explore innovative strategies for navigating industry changes.

She highlighted that Modupe’s expertise in leadership innovation and management, gained through training at Harvard Business School and York St John University, will offer valuable insights for professionals seeking to adapt to the evolving PR landscape.

Modupe, a leading force in the African PR industry, is expected to bring his extensive knowledge to the discourse, sharing insights on how PR practitioners can remain relevant amid rapid technological advancements and shifting media trends.