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Cartier, Polo Limited promote business relationship

By Benjamin Alade
21 December 2018   |   4:01 am
To boost business relationship between Luxury goods company and authorised retailer of the Cartier brand, Polo Luxury Group, recently hosted the executive team of Cartier from Geneva...

Group Managing Director, Polo Luxury Group, John Obayuwana. PHOTO: Flickr

To boost business relationship between Luxury goods company and authorised retailer of the Cartier brand, Polo Luxury Group, recently hosted the executive team of Cartier from Geneva, Switzerland, led by its Managing Director, Africa and Israel, Alessandro Patti, on the official visit of the brand to Nigeria.

Welcoming the team to Nigeria, the Group Managing Director, Polo Luxury Group, John Obayuwana, expressed delight at the visit of the team, saying such visit by a strategic partner further highlights the importance of the Nigerian luxury market in the African continent.

He said the visit solidifies business relationship between Polo and the Cartier, whilst also praising the efforts of the Cartier brand in pioneering creativity, innovation and uniqueness in the manufacturing of high-end timepieces.

Patti said: “The Cartier brand has maintained its strong positioning due to its unique timeless pieces, creativity and innovation in meeting client’s needs all over the world, and ensuring they are satisfied when they wear their unique Cartier timepiece with a sense of pride and fulfilment at any time.”

Speaking on the viability of the Nigerian luxury market in recent years, Patti said: “the partnership with Polo Luxury Group is one anchored on a long term shared vision of growth. This has been evident over the years with Polo Limited’s experience of the Nigerian luxury market as well as its passion for creativity, immense sense of luxury, and business strategy which has been vital for navigating the Nigerian market with huge opportunities and potential.”

He thanked the Polo Luxury Group for the success of the Cartier brand since it came into the Nigerian market, as the partnership is borne out of shared values, creativity, art, and passion for luxury goods.

While unveiling the Santos de Cartier watch, Patti reiterated that what differentiates the Cartier brand from other luxury brands is its promise of timeless pieces, as despite the fact that the Santos watch is over a 110 years old. He added that the brand has maintained its unique style, as Cartier creations of today are treasures of tomorrow.

The 2018 update of the Santos watch is focused on improving ergonomics and the comfort of the wearer, while maintaining the timeless allure of the design. Subtle changes have been made to create a sleeker shape and improve legibility – changes that might not immediately be apparent to the untrained eye – which highlight the brand’s luxurious approach to adapting its iconic designs to the modern lifestyle.