Champion Breweries Plc has completed the acquisition of the Bullet brand portfolio from Sun Mark, positioning the Nigerian brewing company for a significant push into 14 African markets as it pivots from a regional brewer to a continental consumer beverages platform.

The deal, which was first announced in August 2025, gives Champion ownership of Bullet’s brand assets, trademarks, product formulations and commercial rights globally through an asset carve-out structure.

The assets are held in a newly incorporated Netherlands entity in which Champion holds a majority interest, with Vinar N.V, the majority shareholder of Sun Mark, retaining a minority stake.

With Bullet products already distributed in 14 African markets, the acquisition provides Champion with immediate continental scale and access to established distribution networks. The company said the deal strengthens its revenue base with a profitable portfolio that enjoys strong brand recognition and consumer loyalty across multiple jurisdictions.

The acquisition was funded through the company’s recently concluded Rights Issue and Public Offer, which strengthened its balance sheet ahead of the transaction. Champion said the deal’s structure would allow rapid integration without requiring significant upfront capital expenditure on manufacturing, while opening a pathway to eventual Nigerian production that could serve as a regional export hub.

Speaking on the completion, the company’s chairman, Imo-Abasi Jacob, described the completion of the entity as a defining moment for the business.

“The support we received from both existing shareholders and new investors reflects strong confidence in our long-term strategy to build a diversified, high-growth beverage platform with pan-African scale,” he said, adding that the company’s focus would now shift to integration and value delivery across markets.

Champion said the deal would enhance its foreign exchange earnings, expand its distribution reach and deliver supply chain efficiencies across the continent.

Rand Merchant Bank Nigeria Limited served as coordinating financial adviser and lead issuing house on the equity capital raises, while Banwo & Ighodalo acted as lead legal advisers, and several other issuing houses and financial institutions participated in the equity transactions.