Chivita felicitates with partner on brand value

Chi Limited, manufacturers of Chivita fruit juice, has felicitated with its trade partner, Manchester United Football Club (MUFC), after the club was named the world’s most valuable football brand for 2015 with overhead worth of $1.2 billion.

The management of Chi Limited and MUFC had signed a multi-year partnership deal at the Old Trafford Stadium in Manchester UK last year.

Chi Limited’s Head of Marketing, Probal Bhattacharya, in a statement, said: “It is heart-warming to observe that numerous consumers of Chivita 100% have built an affinity with Manchester United in Nigeria since we signed the partnership deal with the club in October last year.

“Since then, we have kept our consumers abreast with the club’s activities and even hosted them to live telecasts of the club’s matches at viewing centres in Lagos. They have also kept faith with us as reflected in the market performance of Chivita 100% which continues to witness improved sales every month.

“We are also delighted that despite the inability of the club to win major-trophies last season, it was able to outshine other football clubs to emerge as the world’s most valuable football brand for 2015. It is only fitting that as Nigeria’s most loved fruit juice brand, our partnership with Manchester United continues our tradition of excellence in offering only products of the highest quality to our consumers,” he added.