Nigerian entrepreneurs seeking sustainable business growth are being encouraged to focus on strategy, market understanding, and diversification, according to business and petroleum consultant Usunobun Ernest.

Ernest, the founder of CitiTap Nig Ltd and a consultant in the real estate and energy sectors, has shared insights drawn from over a decade of professional experience. He holds a degree in petroleum engineering from the University of Benin and has worked on both private and public sector projects in energy and real estate development.

“Growth does not happen by accident. You have to study the market, listen more than you speak, and learn to make decisions that protect your long-term interests,” Ernest said. “The goal is not just profit but staying relevant year after year.”

Through CitiTap Nig Ltd, Ernest has advised clients on investment opportunities in areas such as Epe and Ibeju-Lekki, while also consulting on large-scale energy projects. He emphasised that diversification is critical for Nigerian entrepreneurs seeking sustained growth.

“Too many entrepreneurs build emotionally, not strategically,” he added. “Your passion should guide your purpose, but your plans must be driven by numbers. You cannot scale without understanding cash flow, market demand, and how to manage pressure.”

Ernest has recently focused on mentoring young professionals and hosting workshops on resilience, risk management, and opportunity identification. He often shares a philosophy with participants that he describes as “The best or nothing,” encouraging entrepreneurs to elevate their leadership and planning approaches.

Looking ahead, Ernest believes that the next generation of Nigerian business leaders will combine local insight with global practices. “If you want to compete internationally, you must evolve beyond survival thinking. Build processes. Build teams. Build systems that can grow without you,” he said.

His mentorship and advisory work are gaining attention across Nigeria’s entrepreneurial and innovation hubs. Entrepreneurs across sectors, including digital startups and real estate development, are increasingly seeking his guidance for strategic planning and execution.