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FCMB’s Flexx targets financial skills in youths

By Lucky Orioha
26 July 2016   |   1:23 am
The new product offering from First City Monument Bank is targeted at young people that are actively seeking platforms to express their unique talents, including financial skills.

FCMB

The new product offering from First City Monument Bank is targeted at young people that are actively seeking platforms to express their unique talents, including financial skills.

According to the bank, its goal of becoming the youth-centric bank saw the development of Flexx, which is designed to meet the overall financial needs of young people within the age range of 18 and 35 years, where and how they want those needs met.

The product, that has been variously described as App, card, account, gives holders the freedom to ‘bank on the go,’ using the Flexx mobile App, while the card makes it convenient for them to withdraw cash, make payments online and on Point-of-Sale machines, as well as access exclusive discounts and freebies from Flexx partners.

Also, holders ‎get access to relevant fun and lifestyle information, as well as entrepreneurial tips, guides and events that help them build skills needed to achieve life aspirations and survive in the real world.

The Group Head, Corporate Affairs of the bank, Diran Olojo, said: “The youth segment is critical to our success as a retail brand. We are positioning FCMB as a youthful, vibrant and accessible brand.

“This segment is instrumental in harnessing that positioning for various reasons, including the population size in comparison to other segments, being about 42 per cent of Nigeria’s population, reference to a National Bureau of Statistics’ report.

“We believe our differentiated approach with the Flexx account of focusing not just on fun and lifestyle, but also on their future and helping them develop the skills they need to succeed as entrepreneurs and business people is something that is attractive to the youth.