Firm unveils first indigenous pre-fried frozen French fries in Nigeria

An Indigenous company with a global reach, Berlag Investment Limited has unveiled the first indigenous pre-fried frozen French fries, Bel frites, in the country.

The product unveiled at the company’s newly completed company in Ikorodu, Lagos, will provide over 1,000 new jobs, supports Federal Government economy recovery growth plan, as well as improve food self sufficiency in the country.

Managing Director and Chief Executive Officer of the company, Prince Adebola Akitoye, said the unveiling was a demonstration of the company’s faith in the despite recent economic upturns.

He stressed that Bel frites, a pre-fried and frozen straight cut French fries, was the first of its kind to be ever produced in the country and brought the expertise of its parent company Berlag Investment Limited to the fore.

According to him, Bel fries was conceived 10 years ago to present a balanced projection of first produced and manufactured potato fries in Nigeria to uphold integrity and help elevate Nigeria’s economy.

Akitoye noted that Belfrites was well planned to stand out across Nigeria and Africa at large, which would present a balanced potato fries to uphold integrity and help elevate the economy.

He added that the launch falls in line with the company’s business development strategy and as a responsible corporate citizen.

He said: “The company’s objective is to ensure that belfrites become a household name throughout the globe, having put in place good low cost pricing and made available different sizes and kilogrammes that everyone can afford.

“We would partner with restaurants, hotels and super markets to accelerate the development and growth of belfrites and with time, we would make it a global brand.”

On his part, the Chief Operating Officer of belfrites foods, Mr. Odiri Asagba, said the company is poised to revolutionise the market and industry.