First Bank recommits to customers’ satisfaction with online presence
First Bank of Nigeria Limited (FBN) recently upgraded its online presence to meet the changing needs of customers through feature-rich domain platform. Developed in conjunction with its partner, Digital Bananas Technology, the new site is a comprehensive solution for Nigeria’s multi-screen population, which demands mobile solutions for everyday problems.
Recognising that over 70 per cent of its target audience accesses the Internet on various platforms and devices, the bank overhauled the old website site, which was less adaptive or responsive to create a global web portal that sets the standard for online financial services provision in Nigeria and beyond.
The Group Head Marketing and Corporate Communications, FBN, Folake Ani-Mumuney, commenting on the new domain platform said the brand new, responsive and feature-rich website is built for the digital age.
She said the new look is wholly adaptive, responsive and sets the standard for digital service offering in Nigeria. With the innovative website, she said the bank has raised the bar in customer satisfaction, as it is easier than ever before for customers to interact with the bank, find products and services that suit their lifestyle and even get quotes for loans and mortgages before they step into a branch to close the sale.
According to her, “We are delighted with the revitalised, responsive and totally cutting-edge new FirstBank website, which gives a richer, more user-centric experience and reinvigorates our online presence.
“Our intention was to make it easy for users to access the services they need and discover new ones, seamlessly across all their devices. We have achieved this and much more with stronger customer engagement, stronger and more useful tools and empowered product owners,” she said.
Ani-Mumuney noted that customers can now see various offerings work independently or together for them, and access existing services easily on any device and from anywhere.
The Founder & Chief Executive Officer, Digital Bananas Technology, Keji Giwa, said the new portal is purpose driven, crafted to customer experience and most importantly, built to integrate into the customer’s lifestyle. There is more onsite real estate, a consistent user experience across mobile and desktop and enhanced tools and features, all accessible via newer, more intuitive navigation.
The new look site is packed with intuitive navigation menus, one touch solution points and is rich with smart, useful functionality including a mortgage calculator, loan calculator, currency converter and branch locator; all perfectly displayed across multiple device types and offering customers the same seamless user experience whether they enter on a tablet, smartphone or desktop.
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