Cadbury extends CSR activities to flood victims
In a statement, the Director, Corporate and Government Affairs, West Africa, Bala Yesufu, said the gesture was in furtherance of the Company’s corporate social responsibility (CSR) initiatives.
“As a company, we believe that the displaced people in these communities require immediate succour in terms of a food drink like Bournvita that is rich in energy and essential micro-nutrients.
“We therefore support these communities with 100 cartons of Bournvita, as part of our corporate social responsibility (CSR) agenda. We hope this will help in some way to ameliorate the plight of the victims”, he said.
Yesufu had explained that the management of the company approved the donation to provide some relief to those affected, after Etsako Club ’81, a socio-cultural group that represents the interests of the affected communities, had approached the company for assistance following the natural disaster.
The President of the Club, Barrister Asamah Kadiri, who led the team on a visit to the Company expressed gratitude to Cadbury’s management for the prompt response and magnanimity.
“The generous and invaluable support of organisations like yours make the society a great place to live in,” Kadiri said.
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