Coca-Cola Nigeria has announced the return of its popular Share a Coke campaign, this time tailored to connect with Generation Z consumers.

The campaign, which first launched in 2011, replaces the Coca-Cola logo on bottles and cans with popular names, encouraging people to share the drink with friends and loved ones. The company said the latest version seeks to “celebrate friendship and authentic connection” among younger audiences who were children when the campaign debuted over a decade ago.

According to the company, research shows that 72 per cent of Gen Z value authenticity and human connection, and the refreshed campaign aims to meet this desire.

“In today’s digital world, it is important to celebrate the unique bonds of friendships,” said Valerie Odubogun, Director of Frontline Marketing at Coca-Cola Nigeria. “Share a Coke reminds us that memories happen when we come together — those moments of laughter and stories shared over a Coca-Cola make life special.”

This edition introduces a customisation platform that allows customers to print a wider range of names or add personal messages to their bottles and cans. Coca-Cola said the campaign is designed to bridge the gap between online and offline interactions, promoting real-world connections in a time of declining social spaces.

“While digital spaces keep us close, it’s those shared moments in real life that make for lasting memories,” the company noted in a statement.

Consumers can find more information about the campaign, including personalisation options and event locations, on Coca-Cola Nigeria’s website and social media channels.