Firm to showcase new industries for diversification at trade show

The fast growth being witnessed in the event and entertainment industry in Africa, Middle East and Asia will receive a boost through the 2016 Prolight + Sound Middle East, the organiser, Messe Frankfurt Middle East GmbH said.

According to the company, with about 4,000sqm gross exhibition space, over 80 exhibitors and 2,000 visitors, the first edition of the event for the regions will present series of seminars to provide players with an all-in-one platform for education and networking experience.

Scheduled to hold in Dubai from 31 October – 2 November 2016, Chief Executive Officer, Exhibition and Trade Limited, Nigeria representative of the company, Omonigho Itoya told The Guardian in Lagos that the event remained the only international trade show in the entire Middle Mast and Africa dedicated to technology and services for the entertainment, event, media and creation industry.

Indeed, citing prevailing situation across the world, Itoya said, current economic diversification effort in Nigeria would yield more result if investment and effort is concentrated on promoting the event and entertainment industry.

To her, growing market from bars, restaurants, night-life, entertainment venues and hotels & resorts has positioned the event a must for industry players to stay abreast of innovations in the sector.

Chief Executive Officer of Messe Frankfurt Middle East, Ahmed Pauwels said: “ With market trends indicating the demand for pro lighting, sound, and audio equipment is heading in the right direction, we are delighted to present an annual platform of ground-breaking products dedicated to the entertainment industry,”

“In Prolight + Sound Middle East, we’re providing a highly interactive networking, developmental and sourcing platform, where the world’s premier brands will present their latest product lines, from stage lighting and DJ equipment to special effects and multimedia, or audio and AV systems to infrastructure and furnishings.”

The organisation disclosed that, more than 70 per cent of exhibition space at Prolight + Sound Middle East 2016 has been booked, with the biggest names in the business throwing their hats into the ring.