Friday, 19th April 2024
To guardian.ng
Search

Infrastructure challenges limiting investments inflow, says Deli Foods

One of the players in the biscuit market, Deli Foods Nigeria Limited, has called on the managers of the nation’s economy to fix the poor state of infrastructure in the country...

One of the players in the biscuit market, Deli Foods Nigeria Limited, has called on the managers of the nation’s economy to fix the poor state of infrastructure in the country, citing the challenge as major limitation in attracting investments into the state.

The General Manager, Deli Foods, Nazaire Atse, said manufacturers are still battling with myriads of challenging hindering the real sector of the economy.

Atse, during the unveiling of the brand’s new look and launch of six new variants into the Nigerian biscuit market, pointed out that the biscuit market has been very tough because of the low margins, saying since the recession in 2016, the biscuit market and other sectors of the manufacturing industries have continued to struggle to remain in business.He however stated that his company would continue to introduce innovative products to become the leading biscuit manufacturing company in Nigeria.

In his words: “The products we are launching today are very affordable and will be sold for N10. Our expectations from the government are that manufacturers are calling for very fluid infrastructure to support investments as the manufacturing sector plays a vital role in Nigeria’s quest for economic diversification.”

“We are launching six variants of biscuit products under the umbrella of Deli Foods today. These products are good for the children enriched with vitamins and calcium. This is also to fulfil our promise to our numerous consumers and distributors of our commitment to increase the basket of our products to meet the ever changing demands of consumers,” he added.

The Brand Manager of the company, Emmanuela Okure, said the company has invested so much in research and development to ensure that the products continue to surpass the expectations of Nigerian consumers.She said: “The launch is a call to fulfil our promises to our consumers and distributors of our commitment to produce quality and affordable products. With the introduction of the six variants, we are increasing value to our consumers and bringing new quality products to our target market, which of course, are children. The new products are formulated, creamier and more colourful that it catches the eyes of consumers when displayed on the shelves.”

0 Comments