Over 1000 firms, stakeholders for glocalisation, branding summit

No fewer than 1000 firms and industry stakeholders, including small and medium scale enterprises (SMEs), will, next month gather at the first edition of glocalisation and branding summit, in Abuja.

Speaking about the event, themed Accessing Global Markets Using Local Creativity and Personal Branding, Chief Executive Officer, Vivacity PR, Kemi Areola noted that the free-to-attend event, which is a Corporate Social Responsibility of the organisation, would bring together global and local brands to explore areas of synergy, discuss financial options, as well as impacts of technology and social media on branding and techniques that would make brands stand out.

Areola said Glocalisation and Branding Summit would enable companies to showcase their products and services and foster synergy that would address challenges confronting brands across the world.

She noted that branding remained a critical barrier to the growth of most organisations, adding that the platform would enable businesses to network and develop strategies that would enhance the visibility of their products and services.

According to her, discounted media publicity would be provided to interested firms to enable them showcase their services and products, while they are able to take advantage of the a goodie bag initiative of the firm, where products and services would be advertised at the event holding in Abuja in March this year.

“We encourage organisations to get involved. The event cuts across all the sectors of the economy. We are looking forward to partner with as many companies as possible, especially sponsorships.

As at the third week of January, we had already gotten about 300 firms, who registered for the event, Areola said. She stated that though the maiden edition of the event would be hosted in Nigeria’s capital city of Abuja, the programme would be hosted in cities across the world in subsequent editions.