Interswitch , an integrated payments and digital commerce companies, has unveiled a new campaign projecting it as an integral enabler that has actively supported the growth and development of fintech and payments across Africa.

The company, at the premiere of its latest Masterbrand Television Commercial (TVC), in Lagos, said for over the last 20 years, the brand has recorded a progressive outlook as a frontier-driving company, pushing boundaries and facilitating the creation of new ecosystems that help businesses and individuals scale and thrive.

Commenting on the campaign and its significance, Executive Vice President, Marketing and Communications, Interswitch Group, Cherry Eromosele, said: “This commercial is not just a brand film, it is a cultural moment. It reflects who we are and why we exist, to enable progress, empower dreams, and fuel the heartbeat of commerce and connection across Africa.

“By humanizing our story, we are reinforcing that our impact goes far beyond technology, it lives in the everyday lives we touch. In doing so, we are helping to build a digital Africa where everyone and every business can thrive.”

She said the campaign tells a deeply human story of trust, reliability, and steady, unwavering impact, values that have defined Interswitch’s journey over the last two decades.

“Rather than focus on product features, the film shifts the narrative to people including commuters, merchants, students, mothers, and small business owners whose lives are made simpler, faster, and more secure by Interswitch’s underlying infrastructure.

“Importantly, the TVC was conceived, directed, and produced entirely by Africans, a deliberate creative decision underscoring Interswitch’s belief that African stories are best told by African voices. In an era where artificial intelligence is increasingly used to simulate storytelling, the team chose a different path, eschewing AI in favour of organic, emotionally driven filmmaking that captures real faces, real places, and real emotions”.

The Divisional Head for Brands, Communications, Content and Storytelling at Interswitch, Tomi Ogunlesi said: “In an age where automation is becoming increasingly glorified, we are essentially making a bet on human connection. We made a conscious choice to tell this story with heart, to let people see themselves, their families, their daily hustle reflected on screen, and to connect the dots with how Interswitch powers the moments that matter in their lives. That’s what makes it real. That’s what makes it matter.”