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LCCI hopeful of increased foreign participation at Lagos international trade fair

By Femi Adekoya
28 September 2022   |   2:45 am
Organisers of the Lagos International Trade Fair (LITF), the Lagos Chamber of Commerce and Industry (LCCI), have assured that despite recovery from the Covid-19 pandemic and harsh business environment...

LCCI

Organisers of the Lagos International Trade Fair (LITF), the Lagos Chamber of Commerce and Industry (LCCI), have assured that despite recovery from the Covid-19 pandemic and harsh business environment, the fair would record an increased number of foreign countries to participate at the yearly exhibition.

The Chairman, Trade Promotion Board, Engr. Leye Kupoluyi, at a press conference to herald the LITF tagged “Connecting businesses, creating value” scheduled to hold at the Tafawa Balewa Square (TBS), Lagos from Friday 4th to Sunday 13th November 2022, said foreign countries are increasingly announcing their readiness to be part of the fair this year, noting that India, Japan and Ghana have confirmed their interests to be at the fair, among others who are still making enquiries.

According to him, Japan and Ghana have fully paid for their participation, saying that discussions are at an advanced stage with countries like Cote d’Ivoire, Cameroon, Burkina Faso, Zambia, and Indonesia.

He stated that as a result of the confirmed increase of visitors and exhibitors, the fair would make use of the cricket pitch area, which was not used in the past two editions due to COVID-19 restrictions.

“This means more space to meet exhibitors’ demands and more opportunity for improved logistics and ambience,” he said. He assured that this year’s event would be far better, bigger, safer and more prosperous for all of visitors and exhibitors, saying that the optimism, among other reasons, is largely because the global pandemic which had impacted negatively on the fair in the past two editions has now been effectively curtailed to the barest minimum.

“Consequently, many foreign countries, corporate organizations, private sector operators and Government Ministries, Departments and Agencies who did not participate in the past one or two editions have confirmed their participation in this year’s edition,” he added.

Kupoluyi said the 2022 LITF will also focus significantly on the African Continental Free Trade Agreement (AfCFTA), stressing that discussions are ongoing with the Executive Secretary of AfCFTA – Mr Wamkeke Mene and other stakeholders.

“The planning here includes having a special day where stakeholders would deliberate extensively on how to maximize AfCFTA opportunities,” he said.

He also stated that all the 54 African countries have been invited to this year’s LITF and many of their ambassadors were visited as 10 have already confirmed their participation while others are still processing their participation.

“The ambience of the LITF promises to be much more beautiful this year. We have an arrangement which would ensure that exhibitors are located not only on the basis of product classification, but also in a way that allows for easy identification and easy accessibility and free movement of visitors,” he stated.

He also pointed out that for the first time in the history of the LITF, it would be introducing to exhibitors insulated panels which would beautify the LITF once the initiative fully takes off next year.

“Also, for the first time this year, we are introducing a children’s corner, where our kids will have great fun and have a memorable pre-yuletide experience by enjoying interaction and giving of gifts by “Father Christmas,” he added.

He added: “Our sales and marketing activities this year would bring in a lot more exhibitors and visitors to the LITF. For instance, we shall be having renowned social influencers -celebrities of great reputation- playing different roles in our publicity drive in the coming weeks. Also, our social media advertisements this year have been highly impactful as some of you must have observed. A lot more would unfold in the coming weeks.”

He said the special day sessions at this year’s LITF would be quite worthwhile as they have plans to ensure that stakeholders of every organization that would participate are specially invited by the Chamber as guests.

“We are also making necessary contacts to ensure that the B2B Arena at the LITF this year is adequately publicized, even as we will ensure necessary networking and strategies for meaningful participation,” he said.

“This year also, we intend to have an ICT hall, to give our partners and other participants in the sector deserved prominence, visibility and business opportunities.

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