He stressed that professionals in the freight-shipping sector of the transportation industry must embrace a customer-to-business (C2B) and best practices approach to remain relevant in the ever-changing trend of information and technology.
Ogha made this call in a recent briefing in Lagos, saying the core of success in any business is the ability to identify a unique niche market to serve and add value through professionalism and good customer experience as the end goal.
The expert stated though the business terrain could be challenging, many professionals in Nigeria overlook areas such as customers’ bottom line, customer satisfaction, simplified freight approach, transparency and clear communication among others, which are some of the best practices across the globe.
Ogha, who is the Chief Executive Officer of Worldwide Cargo Connections Ltd (WCCL), a start-up freight logistics company in Lagos, revealed that the industry has been infiltrated by quacks who engage in unethical practices that do not project the industry in a good light.
The expert added that until a system is put in place to expose quackery and mitigate the operations of these charlatans, unsuspecting customers will fall prey.
Speaking on his brand’s contribution, Ogha said his organisation has positioned itself to provide excellent service across the board.
“Our brand is a dynamic freight shipping company that exists to add value to the economy with a strong commitment to excellence and customer satisfaction. We have set out to become a leading player in the logistics industry by providing transparent, fast, efficient, and cost-effective international freight shipping services to a diverse clientele.
“With a commitment to safe and timely delivery of their imports from the USA, Canada, Europe, or China, WCCL becomes the preferred choice for all customer categories with emphasis on Small and Medium Enterprises (SMEs), high net-worth Individuals and large corporations seeking service excellence,” he said.
Ogha also revealed that the brand has continued to support the efforts of SMEs in a bid to help them navigate the complexities of documentation, customs issues, shipping among others.
He said SMEs often find themselves struggling with the challenges of international trade, particularly when it comes to importing goods from regions like the USA, Canada, Europe and China, noting that limited resources and a lack of extensive logistics capabilities can pose hurdles to their growth.
