Mobile apps, music driver of data spending in Nigeria – Report

A report released by the Mobile Ecosystem Forum (MEF) has identified apps, music and video as the biggest drivers behind an increase in mobile data spending in Nigeria.

The survey revealed that 34% of Nigerian mobile subscribers have paid to increase their data package, and that 45% buy more than 2GB of data per month, with the intention to download apps (64%) and watch video (52%).

The survey studied the behaviours and attitudes of 1,000 Nigerian smartphone users and revealed that while there is clear appetite for extra data, nearly half of respondents surveyed (48%) still expect mobile content to be free.
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“Cost is also a major factor in messaging, with 73% turning to messaging apps over SMS because they are perceived to be free or cheaper.