Standard Chartered launches brand campaign

Standard Chartered Bank has launched a brand campaign titled “No.1 Bank: Power Your Ambitions” in a move to highlight its recent achievements and reiterate commitment to the Africa and Middle East (AME) region.

It noted that its domination of awards is backed by the wide-range of world-class products and services for personal and business customers across the region, adding that from financing major energy, telecommunications, mining and infrastructure projects to growing businesses and building communities, its acclaimed No. 1 position is well-established.

The bank has recorded transactions across its diverse markets in project finance, debt capital markets, wealth management, digital, private banking and Islamic banking, with awards.

The Regional Chief Executive Officer of Africa and Middle East, Sunil Kaushal, said: “2016 saw a turnaround performance for our AME business despite the diverse set of challenges faced across the region. Our in-depth local knowledge and extensive global expertise has enabled us to effectively demonstrate our position of strength in delivering our client needs.”

Some of the awards are Global Finance – Best Regional Consumer Digital Bank for Middle East & Africa 2016 for the fifth consecutive year; Project Finance International – Middle East & Africa Power Deal of the Year 2016; and Islamic Finance News – Real Estate deal of the year 2016.

It also won the Euromoney – Best Private Banking Services in Africa 2017, a significant win and recognition of Standard Chartered’s Private Banking brand and capabilities, supported by the “Here for Africa” campaign launched last year.

The bank had introduced a suite of cutting-edge fingerprint and voice biometric technologies for clients to securely access their bank account balances, cards and investments using their unique fingerprint or voice as identifiers, now reaching more than two million clients.

The ‘No.1’ Bank campaign encompasses above the-line-visuals, a television campaign, as well as tailored sponsorships, client initiatives and focused events, which promote its regional capabilities, reaching audiences across 25 Africa, Middle East markets and footprint.