An electronic and lifestyle firm, QNET, has stressed the importance of Nigeria to its 2026 strategy, stressing that the country is rightly positioned to benefit from direct-selling market opportunities.

The firm, while canvassing ethical direct selling as a transparent and regulated pathway to micro-entrepreneurship, noted that it can serve as an employment opportunity for teeming Nigerian youths.

The company said its 2026 strategy placed integrity, strict regulatory compliance and responsible stakeholder engagement at the centre of its Nigerian operations.

General Manager, QNET in Nigeria, Ayokunmi Solesi, while unveiling the 2026 plan of the firm virtually to media stakeholders, said ethical entrepreneurship had to be anchored in transparency and accountability to remain a credible route for economic participation, particularly for young Nigerians facing limited formal employment opportunities.

Solesi said that at the core of QNET’s direct-selling model were product value, transparent compensation structures and adherence to consumer-protection standards.

According to him, these principles aligned with global industry benchmarks highlighted in the World Federation of Direct Selling Associations (WFDSA) 2024 STATS Report, which estimated that direct selling generated about $164 billion in retail sales globally and supported more than 104 million independent representatives.

He said the firm’s model ensured that independent distributors earned income solely from verified product sales rather than recruitment-based incentives — a criterion widely recognised by regulators as the key line separating legitimate direct selling from pyramid-style schemes.

According to him, this is done by prioritising verifiable product demand and transparent earnings, stressing that direct selling supported sustainable income opportunities while contributing to skills development and formal economic participation.