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Operators engage Nigerians on embracing risk cover


Against the backdrop of the natural and man-made disasters lurking around the country, insurance chief executives in the country have admonished Nigerians against overlooking the importance of insurance, including insuring their lives.

Speaking on the need to re-educate Nigerians about insurance, Stella Osanebi of the Corporate Communications Unit of African Alliance Insurance, told The Guardian over the weekend that Nigerians need to be fully aware of the roles insurance plays in improving lives and protecting properties.

She stressed that the initiative was born out of the need to redefine the narrative about insurance and to educate Nigerians on its importance.


“The campaign was also designed to change the perception of the sector and increase market penetration on insurance in Nigeria. Considering that less than one per cent of the Nigerian adult population was insured.

The campaign in the industry is scheduled to run for three months, with a Free Seminar every Saturday on Insurance awareness and a Special activity for Parents and Children.

“Insurance should never be seen as a burden, for the rich, or something to only pay attention to when there is a lot of income, rather it should be seen as a means to survive the unpredictable economy and eventualities of live.

“We have decided to come closer to the people, to share the benefits of Insurance and to also take time to explain the value of signing up for our specially crafted plans which cater to Risk protection, Savings, and Investment plan.”

“In line with the foregoing, the project was designed to showcase the advancements made in the insurance sector and to encourage more Nigerians to take up insurance. It would also highlight real customer testimonials of insurance.

“At the end of the day, insurance would be positioned as desirable and not just a regulatory necessity,” she said.

The Managing Partner, Alder Consulting, Leke Alder, explained that the campaign will span an initial period of three months.

He added that instead of pushing a message of fear and tragedy, the campaign focuses on the fulfillment of hopes and dreams when insurance serves as a safety net in life. Hence, the phrase “Live with Freedom” was adopted as the theme for the campaign.


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