Primlaks, Chellarams Plc. partner on distribution, launch of Sympli

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PRIMLAKS Group, pioneers of Individually Quick Frozen (IQF) fruits and vegetables in Nigeria, has outsourced distribution of its Sympli brand of convenience foods to Chellarams Plc., one of Nigeria’s leading conglomerates, with strong capability to deepen the sale of Sympli products nationwide.

By the agreement, the fast-moving 100 per cent locally farmed and produced Sympli products will be on sale in 50 stores serviced by Chellarams in Lagos with effect from December 1, 2015.

The range of products, which include ‘Yam Fries’, ‘Yam Cubes,’ Plantain ‘Dodo’ and ‘Plantain Chips’, are delivered in ready-to-cook state for frying, steaming or baking.

PRIMLAKS Director, Mr. Ravi Hemnani, said: “The collaboration makes perfect sense as we will leverage Chellarams’ years of distribution experience and PRIMLAKS’ expertise in food processing in Nigeria. The plan is to first ensure availability of Sympli products within Lagos and then to expand distribution to other Chellarams serviced outlets throughout the country.”

He further explained that the collaboration would enhance PRIMLAKS’ vision to encourage people to embrace made in Nigeria food products.

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