Direct selling and lifestyle company, QNET, has rallied the Nigerian media and stakeholders on its services, and especially the importance of ethical entrepreneurship in the country.
At a virtual meeting titled “Beyond VCON: Media Insights from VCON 2025” webinar, which brought together journalists, media executives, and editors who participated in QNET’s September 2025 V-Convention (VCON) in Penang, Malaysia, QNET stressed the importance of the media in the successes recorded by the brand thus far, especially in the region.
The meeting served as a platform for Nigerian journalists to share their firsthand experiences from the convention, discuss lessons on ethical business practices, and explore the future of direct selling in Nigeria’s evolving digital economy.
Recall that VCON 2025 was the 27th edition and attracted over 10,000 entrepreneurs, business leaders, and innovators from more than 50 countries.
Leading the discussion, QNET’s Country Manager for Nigeria, Ayokunmi Solesi, described the convention as “a celebration of entrepreneurship, innovation, and purpose,” adding that QNET’s work in Nigeria is built on three key pillars: empowerment, community, and innovation.
Solesi said: “QNET isn’t just about selling products; it’s about building responsibly, sharing success stories selflessly, and ensuring we lift others as we grow. That’s what true entrepreneurship means — creating opportunities, adding value, and helping others rise.”
He also highlighted the company’s upcoming product innovations, which enhance natural wellness and improve balance and energy without addiction.
The QNET Nigeria Country Manager stressed that the brand’s Gold Stevie Award for Consumer Protection underscored its commitment to transparency and ethical practices in Nigeria and beyond.
During the panel discussion, Deputy Business Editor, The Guardian, Adeyemi Adepetun, who attended the VCON September 2025 edition, praised the immersive experience of the Malaysian convention.
Adepetun said: “From the airport reception to the global networking sessions, it was a top-notch experience. QNET’s hospitality and commitment to empowering communities were evident everywhere.”
He also commended QNET’s ongoing partnership with Nigerian regulators and law enforcement agencies, including the EFCC, in combating misinformation and fraudulent activities in the direct selling sector.
For more visibility in the Nigerian space, Adepetun urged the QNET team to further engage with senior editors of the country’s newspapers, saying this would give more leverage and expose the brand to greater visibility in the country.
He urged Nigerians to see direct selling, where QNET is a major player, as entrepreneurship opportunities.
Also sharing her experience, Assistant High-Tech Editor at Vanguard Newspaper, Juliet Umeh, described the Penang convention as “an unforgettable journey of purpose and possibility.”
She said: “It wasn’t just about covering a business event; it was an experience that celebrated community, innovation, and resilience. I saw firsthand how QNET’s philosophy of ‘Raise Yourself to Help Mankind (RYTHM)’ translates into action through its empowerment and wellness initiatives.”
She lauded QNET’s commitment to human empowerment and wellness innovation through its health-oriented product range, including Amezcua Chi Pendant 4, Amezcua Bio Disc 3, QAlive, and E-Guard, among others, which help consumers mitigate the effects of electromagnetic radiation and promote balance in daily living.
Another panellist, Managing Director, Edo Broadcasting Service, Sulaiman Aledeh, emphasised the human-centred nature of QNET’s business model: “At VCON, I saw that QNET is not just a company; it’s a movement to elevate lives. Every product and story connects to helping people live better,” he remarked.
The webinar closed with a call for continued media collaboration to deepen public understanding of the direct selling industry and dispel long-held misconceptions.
QNET’s operations in Nigeria, managed through Newmark, began in 2022 and have since expanded through empowerment initiatives such as FinGreen, which promotes financial literacy, and partnerships with orphanages like Little Saints Orphanage and Babe Salaam.
