Recognizing the glaring gap in global conversations, where African brands are often sidelined and undervalued, two visionary brothers based in Nigeria and the United States respectively, have taken the initiative of bridging that gap with the launch of Reuben&Samuel, a forward-thinking PR agency committed to reshaping how African brands are perceived globally.

With an unwavering commitment to helping brands tell their stories authentically and driving compelling narratives that position them on the world stage, they are on a mission to become Africa’s most promising PR and Communications agency, redefining African excellence.

In a statement, the co-founders, Reuben and Samuel Ajayi emphasised that: “It is time for African brands to take the central stage and tell our stories in our own way.”

This declaration marks a pivotal moment for African business, as it is the guiding philosophy of the agency’s services to elevate businesses by making sure they are seen, heard, and celebrated in global communities.

The company’s mission and vision remain clear about shaping perceptions, building narratives, global inclusion through leveraging their local and global networks, and the deep understanding of African markets to integrate African brands into international media, industry platforms, global communities, and cultural spaces.

Samuel, a seasoned public relations and media expert and co-founder of Reuben&Samuel, expressed his commitment to reshaping global narratives about Africa.
He said: “At Reuben & Samuel, we are dedicated to amplifying African voices and bringing attention to stories that have long been overlooked on the world stage. Take our sports industry, for example Nigeria boasts extraordinary talents like Ademola Lookman and Victor Osimhen, who are deserving of global recognition, including Ballon d’Or considerations. These untapped areas hold immense potential, and through our expertise, we aim to champion such achievements, driving growth for Nigeria and Africa as a whole.”

With Reuben based in Texas, USA, and Samuel operating from Lagos, Nigeria, Reuben & Samuel leverage a powerful combination of global reach and local market expertise. This synergy is further enhanced by their creative partner, ChisomNjoku, founder of Huemaine, a Forbes West Africa representative. Together, they position the agency as a trailblazer in delivering creative PR solutions that seamlessly connect international and local audiences.