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Royal Power targets 60% power sector market share


Royal Power and Energy Limited (RPEL), a power solutions provider and supplier of complementary electrical products and services, has disclosed plans to gain over 60 per cent market share of the energy industry.

Deputy Managing Director, RPEL, Kesavan Madhavrao, at the launch of Signal Sine Wave Inverters, and Signal Gold Range Tubular Batteries energy solutions, in Lagos recently, said although the company has not launched into the energy retail market in a big way, it targets 60 per cent market share.

According to him, the company is backing the Telecom sector in a very big way, where it has over 60 to 70 per cent market share, and targets similar figures in the energy space.

He noted that the unveiled products, which are solar-based backup solutions, would solve the problem of epileptic power supply and energy deficiency currently ravaging the country, and reduce the use of power generators to a great extent.


According to him, the solution generates power from solar panels and charged batteries and can be used for appliances, which include critical equipment, as the company provides complete range of energy solutions.

“Definitely, the unveiled solutions are going to help in a great way in reducing the electricity challenges, including energy high energy bills, and make power available for a longer period of duration without the use generators.

“The Tubular batteries have a very long life span, and if properly used, would last longer than five years with no issues. All it requires is low maintenance, and that makes the life span longer and gives high value for its cost.”

He noted that the company also supports the product in terms of customer support services and replacement, in case a product fails because of the high power fluctuation in the country.

“We can be able to achieve the same numbers also just like in the Telecom industry. We know there is a lot of competition, and we will compete with good quality and good customer support.

“We won’t just sell the products to customers and leave them to fend for themselves. We will be here to support them,” he added.

Managing Director, RPEL, Sasha Israni, earlier said the company was happy to provide good range of quality products to the Nigerian market.

“Our products have good quality and great price. I think we also have good technical experience in-house.

“We also have infrastructure in place to enable customers who can’t purchase the products out rightly. So, we work with the banks, and we have 12 months instalment payment. The customer, the bank, and we sit down together to structure a deal,” he said.


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