Scanfrost, dealers in home and kitchen appliances, has endorsed the Guinness World Record–breaking chef and celebrated culinary entrepreneur, Hilda Baci, as its newest brand ambassador.

Speaking at the unveiling in Lagos, the Group Managing Director, C.G.C.L, Ajit Nair, said the company does not only make quality products, but ensures the products meet the needs of the people.

He said Scanfros picked Hilda because of her inspiring story of passion, excellence, and perseverance perfectly aligns with Scanfrost’s values of reliability, innovation, and quality.

From her record-breaking cookathon to her growing impact in the culinary and lifestyle space, he said Hilda continues to represent the strength and creativity of the modern Nigerian.

His words: “We are delighted to welcome Hilda Baci to the Scanfrost family. Her authenticity, energy, and entrepreneurial drive reflect the values that have guided Scanfrost for over four decades. Together, we look forward to inspiring Nigerians to create memorable experiences at home and beyond.”

Business Head, C.G.C.L, Ashok Dimri, said: “Hilda’s influence goes beyond the kitchen; she embodies resilience, creativity, and ambition. These are the same values we build into every Scanfrost product. We believe this partnership will deepen our connection with consumers who see home appliances as essential partners in their everyday lives.”

The Scanfrost Ambassador, Ms Hilda Baci, said: “Scanfrost has been part of our homes for generations, and partnering with them feels like coming full circle. It’s a brand that represents hard work, trust, and real Nigerian living – everything I stand for.”

Marketing Manager, Scanfrost Nigeria, Alfred Jarikre, stated: “Hilda brings a fresh, youthful, and dynamic energy to the Scanfrost brand. This collaboration is not just about endorsement but about storytelling showing how everyday Nigerians can make more of their moments with Scanfrost.”

As part of the partnership, Hilda will feature in Scanfrost’s advertising campaigns, digital content, and lifestyle projects across Nigeria, with a focus on food, family, and home innovation.