The affiliate marketing industry in Vietnam, which has been dependent on a world filled with intermediaries for a long time, is on the verge of undergoing a transition. Bringing us a direct exchange platform that eliminates the need for intermediaries by focusing on the relationship between brands and publishers, Nguyen Duy is the driving force behind the groundbreaking new startup known as Permate. In an industry that is projected to be responsible for billions of dollars, disconnecting traditional keys allows your processes to become more transparent, expedient, and cost-effective. Permate intends to shake up current networks and breathe some life into an industry that is well-established but mainly stagnant by employing a smart-tech strategy and a business model that makes no use of intermediaries.
Revolutionizing the Traditional Model
Permate’s model is a substantial break from traditional affiliate marketing in Vietnam, which is entrenched in costly, intermediary-laden systems. In the past, networks like MasOffer have managed everything related to a campaign, from negotiating the deal to making and handling payment, which has added complexity and cost layers. Permate sees this simple process as unnecessary and takes a different approach: With Permate, brands can post their campaigns, decide on the commission rates, and start supporting publishers directly and instantly. The founder of Permate, Nguyen Duy, has compared the platform to “the Shopee of affiliate marketing,” highlighting its ability to save time and energy by eliminating unnecessary steps. Traditional approaches can’t compete with the speed and agility of this direct approach, which eliminates needless expenses and enables quick and dynamic campaign adjustments.
Bridging the Legal and Traditional Divide
Despite obtaining permits from the Ministry of Industry and Trade to run as an e-commerce service, the real battle for Permate is not being unable to comply with regulations. The current market is very much set in its old ways of operating. Many companies place their faith in networks that have already been created, and these networks are content to devote their time to this area because they are accustomed to having a third party manage risk and payment. In other words, Nguyen Duy recognizes that the challenge is how to make this change in mindset. Shifting to this model of increased accountability by both parties will be an arduous process for market education. Duy said a move of this nature would take two or three years since people have to accept a system based on direct involvement and open data sharing. Whilst daunting, this level of culture change is needed to deliver the efficiency and cost value that Permate offers.
Learning from Global Success
As far as Permate’s team is concerned, there’s no need to reinvent the wheel that is already spinning, but they take their proven approaches and apply local politeness. We have seen from their previous, now-defunct efforts in the U.S. how much kingpins operational excellence, technology integration, and superior user experience are to them. However, Nguyen Duy warns that Western models would be useless in Vietnam’s business environment. Instead, the platform will balance best practices recognized globally with a greater understanding of local cultural differences. We are launching custom training programs and new support systems to help seasoned publishers and new brands navigate this new model together. However, such market-specific tailoring is essential to marrying global know-how with local realities, bringing effectiveness, sustainability, and scalability to this innovative model of Permate.
Fostering Collaboration Over Competition
Instead of clashing against the more traditional networks, Permate combines economic incentives and a non-competitive spawn structure to benefit the broader field. It is not a decision to wipe out existing players; instead, this philosophy drives competition and innovation. Many industry leaders have talked with Nguyen Duy, including predominant members of the “Tam su Affiliate – MMO” community, who seem cautiously optimistic about this new model. These discussions showcase an emerging desire for change from the more seasoned publishers who understand that a better response rate could lead to a more flexible and nimble marketing strategy through better transparency and more direct interaction. In our efforts to transform the affiliate marketing ecosystem in Vietnam, we consider the appreciation that we have received from this community to be a significant step forward.
Charting the Path Forward
Despite this, Permate still has its sights set on the future. These goals, on the other hand, should be considered ambitious because they go beyond simply capturing the initial market. Although specific long-term strategic plans are classified, we can see a lot of innovations in the pipeline. These include adding artificial intelligence-powered analytics and real-time performance tracking tools that enable brands and publishers to adapt quickly with insights-driven moves. These cutting-edge features should change how businesses run their affiliate marketing activities by offering a real-time perspective of campaign performance and customer interactions. Along with these technological improvements, Permate aspires to make its model industry standard, keeping digital marketing innovation at the forefront and promptly presenting tangible results to its users.
From Legacy Networks to Digital Agility: Permate’s Experiment in Innovation
This is an ambitious experiment that aims to redefine affiliate marketing in Vietnam, and it is encapsulated in the cutting-edge platform known as Permate. The startup creates a transparent roadmap to increased efficiency, transparency, and market responsiveness by removing intermediaries and entering the digital space. While Permate recognizes the deeply-rooted practices in the industry today and the over-reliance on traditional networks, their foresight aims for a renaissance in the industry that will deliver concrete value for both brands and publishers alike. Nguyen Duy and his team lead this transformation, drawing on global and local insights. The next few years will show whether Permate is on the right path in terms of its promise to define a new standard as the market slowly but surely adjusts to a direct and technology-led engagement model.
Permit is challenging paradigms that have stood unchallenged for decades, which we always view with cautious optimism. This kind of direct model is promising in its potential to reshape industry practices. Its strength and ability to provide real-world, transformative value will be tested in the coming years. For the time being, it is unknown whether or not fearless innovation will be able to reconfigure its presence in affiliate marketing and influencer marketing.
