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Shoprite’s rest of Africa growth outpaces home market

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Shoprite
Africa’s largest retailer Shoprite Holdings reported a 17 percent jump in full-year profit on Tuesday, shrugging off competition in South Africa and buoyed by strong sales in Angola.

Its thrifty stores helped it secure a South African market share of 32.8 percent in June, a company record, Chief Executive Whitey Basson said, as the chain kept costs tight and subsidised certain basic foodstuffs to keep the business of cash-strapped consumers.

Africa’s most advanced economy, which accounts for four fifths of the company’s sales, is forecast by the central bank to show zero growth this year, but Basson still sees room for growth for the company.

“We are not worried about the South African market maturing,” he said in a webcast after pointing out that Shoprite had opened a net 49 stores in 2016 in its home market and was planning to open another 111 over the next two years.

The retailer trades in 14 other countries on the continent, and, despite weaker economic growth due to lower commodity prices, sales in this segment expanded by 32.6 percent compared with 10.9 percent at home.

Africa’s two largest oil producers, Angola and Nigeria, were hit by foreign exchange shortages as earnings from crude sales collapsed.


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1 Comment
  • ify boy

    Other retailer reduce thier cost and become more competitive through online sales as is the case with online shopping in Kenya