Sterling Bank unveils ‘Children’s Day’ initiative
Already, top on the agenda is the presentation of gifts to eligible customers and the promotion of a social media campaign encouraging parents to post “selfies” taken with their children; following which followers/ fans are encouraged to vote and the top three posts are awarded prizes.
A selfy is a photograph taken of oneself with a smartphone or webcam and shared via social media.
The social media angle, according to a statement from the bank, was included in recognition of the growing importance that social media plays in not just the lives of the parents, but the children.
The events, the bank said, has started since May 22, 2015 and would end on Wednesday June 27, 2015.
Specifically, the bank will celebrate the Children’s Day with lucky pupils/students in their various schools in fulfilment of one of the features of the I Can Save product.
A similar event was organized to celebrate 24 account holders during the 2013 edition of the Children’s Day.
Explaining the selection criteria, the bank in the statement, said that 300 accounts with the highest average balances over the last six months will be selected.
The winners, according to the bank, would be given special presents and gift packs along with Sterling Bank’s branded items.
“Other classmates would also receive gift packs along with Sterling branded items. Letters to parents of the other pupils introducing the I Can Save account would be included in the gift packs along with the account opening package”, it added.
Part of the statement read thus: “The event would be held on three consecutive days leading to the week of the Children’s day celebration. The three days scheduled are: 22nd, 25th and 26th of May, 2015.
We are doing this to ensure that the Children really have fun and look forward to next year’s edition. We are also doing this to honour them”.
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